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IMATS London, the annual International Make‐Up Artists Trade Show, is almost upon us and this year’s event is to be the biggest and best yet.
IMATS has been held in London since 2002 and has grown into the make-up industry’s premier trade show, with six events staged around the world every year in London, New York, Los Angeles, Toronto, Atlanta, and Vancouver.
First established in 1997 by the Emmy Award-winning make-up artist and publisher of Make-Up Artist magazine Michael Key, IMATS provides the opportunity for make-up artists, exhibitors, and enthusiasts to learn and connect.
Tickets Giveaway. We have 4 tickets for each day of the show. The winners will get 1 ticket each.
Nanshy is proud to confirm that we will be one of the top exhibitors at IMATS London, and you will be able to find us at booth 320. We are a British-born and based makeup accessory brand, specialising in makeup brushes, sponges, and cosmetics bags. Our products are ethically produced, 100% animal cruelty-free and Vegan. At our IMATS London booth, you will be able to sample our product range, see new products for the first time and benefit from unique event-only discounts.
Debut Products, Demonstrations & Masterclasses
Whether you are professional, a student or just love the world of makeup artistry, IMATS gives you the opportunity to sample a diverse mix of products, experience demonstrations and education from industry leaders. Oscar, BAFTA, and Saturn award-winning professionals can be found delivering masterclasses, such as how to perfect age-makeup applications, red-carpet glamour and body painting, while new products are often showcased and sold for the first time.
Battle of the Brushes
IMATS also plays host to the Battle of the Brushes – a competition for existing and recently graduated international makeup students to show off their skills in a race to create and complete the finest looks.
For the winners of the first, second and third place in each category, there are hundreds of pounds in cash and prizes to be won, as well as the chance to gain invaluable exposure and experience.
Makeup Artistry Schools and Study
For those who are contemplating and aspiring to make it in the world of makeup artistry, the best, most recognised makeup schools will also be at IMATS helping you to explore and ultimately decide which college is the best fit for your interests, personality, and talents.
Tickets for IMATS London can be bought in advance, so be sure to follow the ticket sale schedule.
Follow the link for booking bit.ly/imatsLDN19 | £20 off coupon code: SHOPPRO
General-admission hours are open to the public, but age restrictions apply – visitors must be 16 years or older to gain entry.
How to get to IMATS London
IMATS London will be staged at the Olympia National exhibition centre in Hammersmith, W14 8UX, and there are a number of ways to travel. On-site parking is available at the venue, but travelling by public transport, in particular, the London Overground or Tube network, is the more convenient and hassle-free option.
Travel by London Overground – Get off at Kensington (Olympia).
Travel by tube – For the Central Line you can change at Shepherd’s Bush for the Overground. For the Circle Line, you can get off at Hammersmith and then take a 5-minute bus ride or 15-minute walk to the venue, or High Street Kensington for a 4-minute bus ride or a 12-minute walk. For the District Line, you can change at West Brompton for the Overground, get off at West Kensington and take an 8-minute walk, or get off at High Street Kensington for a longer walk. For the Piccadilly Line, you can get off at Hammersmith for a 9-minute walk. For the Hammersmith & City Line you can get off at Hammersmith and take a 5-minute bus ride or for a 15-minute walk.
Over the years, the cruelty-free and vegan beauty worlds have grown, and more brands are now emphasizing their cruelty-free and/or vegan stance.
Despite this, there are so many products out there that contain animal products or are created by brands that still testing on animals.
Because of this, beauty shopping can be overwhelming at times, and you might be thinking, “What should I do? How do I carefully select beauty products that are cruelty-free and vegan?” You may have decided that you want to switch to cruelty-free and vegan products (in that case, good choice!) But you might be feeling unsure about how to proceed.
Well, this guide will help you. Switching to cruelty-free and vegan beauty products is a lot easier than you might think. Here are our top tips on transitioning to cruelty-free and vegan beauty.
Understand the definitions
Cruelty-free and vegan are terms that don’t mean the same thing. Having said that, many cruelty-free products are vegan too.
Anyway, a cruelty-free beauty product is an item that has not been tested at all throughout the production and manufacturing process. A vegan beauty product is an item that contains no animal ingredients.
Switching to cruelty-free and vegan beauty is a process, so take it step by step and take your time. Don’t expect to be cruelty-free and vegan overnight. However, keep up the work and stay consistent so that you can transition quickly.
Do your research
Knowledge is power and Google is your friend, so utilise these resources. Read up articles, blog posts and guides for more information. Consume content – i.e. watch YouTube videos – that focus on cruelty-free and vegan beauty. Research brand with this stance. It’s so easy to find the facts and expand your expertise.
Use up what you have or donate
If you have non-cruelty-free and non-vegan beauty products, don’t throw them away. Yes, you are transitioning and you might want to dispose of those items, but it’s better to use them up or give them away instead of allowing them to go to waste. Once you’ve used up these products, replace them with a cruelty-free and/or vegan alternative.
When shopping for vegan products, look out for animal ingredients such as collagen, beeswax, carmine, keratin, lanolin, squalane and guanine.
Join online communities
There are websites and social media accounts that are dedicated to sharing reviews and recommendations on cruelty-free and vegan beauty products and brands. Join them, get involved and interact with other like-minded users.
Switch to dupes
There are beauty products that you may love but are not cruelty-free or vegan. This might be disappointing but you can find dupes or similarities. For example, if you see a bold red lipstick that’s sold by a brand that’s not cruelty-free, but you find a cruelty-free beauty brand that sells a similar shade of lipstick.
Switch up your essentials
It’s good that you’ve chosen to make the choice to transition into cruelty-free and vegan makeup and skincare, but don’t forget your essentials too. Start buying cruelty-free essentials such as toothpaste, mouthwash, shampoo, conditioner, body wash and body cream.
Check your makeup tools
Your tools for makeup application should be cruelty-free and vegan, so update your collection with items such as makeup brushes and beauty blenders.
Be conscious when shopping
Don’t make impulsive purchases! Think before you shop. Shopping for ethical (and eco-friendly) beauty products means being mindful of what you’re buying and what you’re applying on your body.
If you follow these tips then you can be sure to successfully go down the wonderful path of cruelty-free and vegan beauty. Most of all, have fun! Switching to cruelty-free and vegan beauty should be enjoyable.
Chichi is a freelance beauty writer from London, UK. She is the founder and editor of The Cosmetic Notebook, a cruelty-free, vegan and natural makeup blog.
A good collection of brushes is a must-have for every makeup enthusiast. Brushes not only make applying makeup quick and easy, but they also help the product go on smoothly and evenly, creating a more flawless finish. If you're just getting into makeup, a good set of brushes makes the process much easier. There are several different types of makeup brushes, so it's important to know which ones to use in your makeup routine. Here is a selection of important makeup brushes to add to your collection.
Your makeup routine should start off with an even base of the foundation. It can be difficult to apply a liquid foundation correctly without the proper brush. We have two different types of foundation brushes, one of which is acts like a paintbrush and one of which has a flat top. Both are very useful for getting a flawless finish with your foundation.
A good foundation brush will have straight, flexible bristles that you can use to apply your foundation to your face. It's essential when using this brush that you work the product into the skin to avoid harsh lines or streak marks. When applying the foundation, start by dotting the product on your forehead, cheeks, nose, and chin, and then use the brush to blend it over your entire face. Foundation brushes come in different lengths, but the one you choose will depend entirely on personal preference. It's very important to wash your foundation brushes regularly to keep your skin clean and healthy. When you wash the brushes, use your fingers to reshape them as they are drying.
This type of brush creates a flawless, airbrushed base with high definition results. It can be used to apply foundation, blush, bronzer, powder, and highlighters. It also is very effective for applying liquid and cream products. There are duo-fibre bristles at the top of the brush, which make for a light, gentle application that looks very natural. These brush ends have a very light and feathery feel.
To use, apply the product to the top of the bristles, and then work it into the skin in circular motions, taking care to really buff out any harsh lines and create an even coverage. You can also use a stippling motion, moving the brush up and down to dot the product onto your face. Additionally, you'll want to make sure the foundation around your jawline and neck is evenly buffed in for the most airbrushed, natural look. Feel free to apply multiple layers until you reach your desired coverage level. Like a foundation brush, it's important to wash your stippling brushes regularly to prevent bacteria build-up.
After you apply foundation, you can use concealer to cover any imperfections and brighten up dull areas on the face. For the most precise concealer application, you'll want to use a small concealer brush. A concealer brush essentially looks like a very small version of a foundation brush. It's shaped like a paintbrush but is slightly denser. When using a concealer brush, apply a small amount of product to the desired area, and then lightly dab onto your skin until it blends in with your foundation. Do this using small amounts until you have covered the desired imperfections, whether they be acne, dark spots, undereye circles, or something else.
After applying your base, you may opt to set everything with a layer of loose powder. This powder will help your makeup stay in place throughout the day and give you an even more flawless look. One of the many different types of makeup brushes, a powder brush is very large and fluffy, and it has a domed shape to evenly disperse the product over the face. When using a powder brush, you can apply the product very lightly, as the brush is designed to distribute the product evenly for you. In fact, you should tap off the excess product on the brush before applying it to your face.
If you're using a powder blush, it's absolutely crucial to use a brush to get a gorgeous natural look when applying it. If you don't use the correct brush when applying this type of product, the result can look very cakey and unnatural. A good blush brush has the same fluffy design as a powder brush, but it is smaller to fit on the cheeks. Some blush brushes have a slight angle to them for a more precise blush application. If you are using a powder blush, you'll want to start on the apples of the cheeks and gently sweep the brush out towards your temples, concentrating most of the product on the apples. If you're using a cream blush, you may want to opt for a stippling motion for the most natural effect. When applying blush, it's always best to start with a small amount and keep building and blending, as this will create the most natural look.
Contouring is a great way to give your face a naturally sculpted look, but you need a great brush in order to do it. There are many different types of makeup brushes that can be used for contouring, but ideally, you should purchase a brush that is specifically designated for this task instead of using a blush or foundation brush. A contour brush is about the size of a blush brush, but it has very dense, angled bristles that will create a precise contour application. These brushes can be used with either powder or cream contour products. To use, apply the contour to the hollows of your cheeks, and then use a stippling motion to work it into the skin. As the product starts to blend, switch to a circular motion, being careful to keep the product in the appropriate location. You can use this technique on any part of your face you'd like to contour. Many people choose to apply contour to their temples, the sides of their nose, or their jawline for a sleek look.
Bronzer is one of the best ways to get a sunkissed, glowy look - without actually spending time in the sun, which can be harmful to your skin. A bronzer brush is similar in shape to a powder brush or a blush brush. However, it is very wide and even more fluffy than either of them. This is because bronzer needs to be dispersed very evenly on the skin in order to look natural. If you apply too much bronzer or it isn't blended out evenly, it can look very harsh, particularly if you have a naturally fair complexion. To successfully apply bronzer, dip the brush in a small amount of the product, and then apply it to your temples, the hollows of your cheeks, and your jawline in a big sweeping motion, making a '3' shape. Be sure to really buff it out so there are no harsh lines left over. After you've blended that in, take whatever's left on the brush and sweep it over your forehead and nose very gently. This technique creates a natural look because it places bronzer on the points of the face where the sun would naturally hit.
Highlight brushes look very different from most other types of makeup brushes. They are shaped like a fan and have very thin bristles. This fan shape allows you to apply the glowy product evenly to the tops of your cheekbones - without looking like a disco ball. The highlighter is very trendy at the moment, so this is a great brush to add to your collection. To use, gently pick up a small amount of product with the brush and sweep it back and forth over the tops of your cheekbones, moving side to side. You can also apply highlight to the tip of your nose and your cupid's bow for an extra glowy look.
To create an intricate eyeshadow look, you'll need several different types of makeup brushes specifically designed for eyeshadow. These brushes are much smaller and denser than the face brushes previously mentioned in this article. They're designed for a very precise application of the eyeshadow so you have utmost control.
The first one of these brushes is the lid brush. This is used to apply eyeshadow to the top of your lids, as the name suggests. This brush is very compact and is shaped like a foundation brush, but the bristles are much denser. For the best results, use the brush to pat the shadow onto your lids, applying multiple layers if necessary.
Eyeshadow Crease Brush
This brush is used for applying eyeshadow to the crease of your eyelids. It is very dense and has either an angled or pointed composition for the most precise application possible. It is very important that you apply crease colour with as much control as possible to create your desired look, particularly if you are aiming for a smokey eye or other intricate styles. Start by putting a small amount of your desired crease colour in the creases of your eyelids, focusing more towards the outside of the eye. Run the colour back and forth to create a defined line, and then slowly start to blend the colour in with your lid colour.
Eyeshadow Blending Brush
This is the most versatile of all the eyeshadow brushes. An eyeshadow blending brush can be used in many different ways to create a flawless eye look. You'll typically want to use your blending brush after you've used the lid and contour brushes for the initial application of the eyeshadow. Start by going over your lid and crease colours to blend them together, and to blend out your crease colour so that you remove any harsh lines. It's important to keep blending even after you think you should stop because it's easy to miss harsh lines when working in such a detailed area. You can also use your blending brush to apply a highlight shade to your browbone for a little bit of extra glimmer. Since you'll likely be using a variety of different eyeshadow shades with this brush, it will be helpful to wash it frequently to preserve the integrity of the colours.
Eye Liner Brush
Out of all the different types of makeup brushes, one of the most essential is a good sharp liner brush. To get an ultra-precise cat eye shape, you'll need a liner brush. While you can achieve a good smokey eye with a pencil liner, it's hard to get a clear, defined wing shape without using a brush. An eyeliner brush works well with gel or liquid liners. It is very, very small with a line of short, dense bristles, and is slightly angled for the sharpest wing. To use, start by dipping the brush in the liner after you've completed your eyeshadow. You may want to map out a rough idea of where the wings will go with a light coloured eye pencil. The wing should follow the curve of your eye instead of sticking straight out.
Then, using as much control as you can, apply the liner in a wing shape. Afterwards, fill in the liner on top of the eye, connecting it to the wing. You may also want to apply liner to your bottom lashes using the brush if you are creating a very intense eye look. You should use the brush to connect the bottom liner to the top wing, this will make everything look more cohesive. This is one of the most difficult of all the different types of makeup brushes to use, so don't be concerned if you don't nail that winged look right away - it may just require some more practice.
Many mascara brands come with a brush, but it's helpful to have one on hand just in case. A good mascara wand features a spoolie shape, with small bristles sticking out from the wand in all directions. The bristles are designed to fit in between your lashes, acting almost as a hairbrush to push them in the right direction and apply the product. The bristles should be firm, as this makes mascara application easier. These wands can also be used to apply eyebrow gel, or just to brush the brow hairs in the same direction and neaten them up. They are also typically less durable than other makeup brushes, so you'll want to buy them in packs or replace them frequently.
A lip brush can make applying your lipstick much easier. This small brush will help you get a crisp, defined line that other women will envy. A lip brush is very small and thin, with a layer of sleek bristles that act like a paintbrush. To use, you'll want to start by applying a lip liner in a colour similar to your lipstick. This makes it easier to get a clean line with your lip product. Then, just use the brush to paint in your lips. You may need to go over your lips a few times with the brush to get the desired pigmentation. This brush can also be used to soften up harsh lines of your lips or even blend two lip colours together for an ombre effect.
Makeup Brush Sets or Kits
Since there are so many different types of makeup brushes you may want to add to your makeup collection, it's often worth it to buy them in a kit. There are many different makeup brush kits on the market, ranging from face brushes to eye brushes to full deluxe kits. By purchasing your brushes in a kit, you can often get a better deal than purchasing each of them individually.
Finding quality makeup brushes can be difficult, so it's worth it to take your time and shop around when building your kit. There are several different factors to keep an eye out for when shopping for brushes. The first is the quality of the brush. They should be made with durable bristles that will last through many washings and can support many different kinds of makeup. The handle should also be quite durable - it shouldn't separate from the bristles easily. Durability is particularly important to consider if you like to travel with your brushes. Many brushes are even specifically designed for travel, with smaller handles that can fit into a makeup bag.
Another thing to consider when looking at different types of makeup brushes is how and where they are produced. With so many different choices on the market, it's important to choose products that are made ethically. This means choosing brushes that are made from high-quality synthetic materials instead of animal hair and avoiding companies that test on animals. You'll also want to choose a brush set that is made with ethical labour. Companies with ethical practices care about their employees, and you can feel good about supporting an ethical brand.
Finally, you'll want to purchase your makeup brushes based on the products you have and the products you like to use most often. For example, if you really love eye makeup, it'll be most important to invest in a set of quality eyeshadow brushes that you can use to create many different looks, whereas if you love face makeup, investing in one or two high-quality stippling or blending brushes may be more effective. You may want to invest in multiple versions of your favourite brushes if you use them very often.
This essential collection of different types of makeup brushes will help you create the makeup looks you want with ease. There are many benefits to using brushes instead of your fingers or plastic applicators to apply your makeup. Not only does it take less time to complete your makeup routine, but it's also usually more sanitary, as brushes are easier to clean than applicators. It's important that you wash your brushes regularly - not only will this keep them in the best condition possible, but it also will prevent bacteria from building up on the brush. To wash your brushes, use a gentle cleanser or baby shampoo to rinse out the makeup from the bristles. Work the cleanser into the bristles with your fingers and then swirl the brush in a bowl or on the back of your hand to remove the makeup. Rinse and repeat as many times as needed. Once you're done washing the brushes, lay them out to try on a paper towel and use your fingers to move them into their original shape.
Another benefit of using makeup brushes is that they create a more precise, flawless finish on your face, which is why they're so beloved by makeup enthusiasts. Makeup brushes give you a very precise application, which helps the makeup look more natural. Brushes also make it easier to blend harsh lines on the face, because you'll have more control than if you were using a basic applicator. With a good makeup brush, you can replicate the Instagram beauty trends you love with ease, whether you're a makeup expert or a beauty newbie.
(photo credit Instagram @agabil1)
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If you’re planning a sizzling summer for 2018, you’ll want to be on trend with your makeup whether you plan to hit the dance floor, rock a summer festival, or simply draw maximum attention at parties and events. Vivid and electric eye colours are big this year and should be paired with nude lips for best effect. You’ll also find bright crimson lipsticks on every beauty counter along with flamingo pink lipsticks, and both of them will create a hot look for summer, with no need to wear eyeshadow to achieve a modern appearance.
Some of the top trends for summer 2018 include:
1. Electric Eyes
Electric colours for eyeshadows are really big this summer and hark back to the vivid colours worn in the 90s. Look out for electric greens in glittery shades and simply use your fingers to apply them. Wing the colour out towards the temples and finish off the look with gel eyeliner smudged into the roots of your lashes and generous helpings of glitter shadow up to the line of the eyebrow. These modern, vibrant shades look tremendous when paired with nude lips for summer.
2. Baby wing eyeliner looks
Minimalists will adore the baby wing eye look that can be created using a touch of coloured eyeliner flicking up from the outer wings of the eyes. Some of the fantastic eyeliner colours you can check out for summer 2018 include magenta, white, lavender and yellow.
3. Blue is the hottest colour for 2018 eyeshadows
Eyeshadow palettes for summer 2018 are definitely not boring. You’ll find some of the most vibrant shades for eyes on sale now and blue is set to be “the” hot fashion trend. One of the catwalk trends to come out of the Spring/Summer shows was bold blocks of eye colour in these bright shades, and you’ll probably want to use a high-quality eye brush set to apply solid blocks of your chosen colour accurately. Achieving the look means creating graphic blocks of colour on the upper eyelid which look as if they have been stamped into the skin. Mac’s Acrylic Paints are the perfect choice for recreating this catwalk look.
4. Go for a nude look using a little bronzer for added warmth
Natural complexions and minimal amounts of makeup are another one of the makeup trends to strike big in 2018. You should be ditching your heavy foundations and quitting contouring this summer and just adding a touch of sun-kissed colour to your face with bronzer. It’s not about adding heaps of colour to your skin when you use bronzer, it’s really just to give added warmth, so should be applied sparingly. It’s really easy to apply bronzer and best to use a large and fluffy angled makeup brush so that the colour is applied evenly all over the face.
5. The lips say it all…..
Lip gloss is on trend for summer 2018, with a shiny, nude look that requires the application of plenty of gloss. Lilac is also a big hit for summer lips and you can opt for vivid and bold matte lip colours in lilac if you plan to make a statement or choose more subdued lilac lip glosses for a softer and warmer enhancement to your style. You’ll also find a lot of crimson lip colours on the beauty counters this summer – red lipstick is a habitual favourite any time of year, but this year the stores are stocking far more vibrant crimson shades than before. You won’t need to wear any more makeup when you apply your crimson lipsticks, just let your bright and glossy pout do all the talking for you. Another hot shade for lips this summer is flamingo pink, which adds neon pink looks to summer lips and is ideal when you’re hoping to impress at BBQs or pool parties.
Nanshy supply high-quality makeup brushes, sponges and cosmetics bags that are totally cruelty-free and ideal for vegans. Take a look at our entire range of affordable beauty accessories, we’re sure you’ll agree they are ideal for embellishing and highlighting your beauty and individuality. Get in touch today for more information.
“The best colour in the whole world is the one that looks good, on you!” – Coco Chanel. Click to Tweet!
Makeup trends keep on changing with changing seasons and styles. What’s hot this season will be termed ‘out of fashion’ in a couple of months. So how are you supposed to choose makeup for your skin tone? Do we need to follow all the trends blindly? Of course not, some of the most celebrated makeup artists from all around the globe suggest buying makeup that looks good on you, irrespective of what is considered hot and what’s not. You should pick your foundations, concealers, eyeshadows and lipsticks depending on your skin’s tone, texture and colour. Pick the right shades based upon your skin type.
Let’s discover how you can choose makeup for your skin tone.
Examine Your Skin Tone – This is the first thing you need to know before buying any kind of makeup product. In order to determine your skin tone, wear a white shirt/t-shirt, stand in the natural light and look into a mirror. If your skin appears to be more on the yellow/red side you have a warm skin tone and alternatively, if it appears to be more on the bluish-pink side, you have a cool skin tone.
TIP: You can also check your veins in order to determine your skin tone. People with green veins have warmer skin tones and those with blue veins have cooler skin tones.
Examine Your Skin Colour – There are four different categories of skin colours – fair, medium, olive and dark. People with the same skin colour can have different skin tones. For example, you could be fair skinned with cool tone but your sibling could be fair skinned with a warm skin tone. It principally depends on your genetic makeup and on your ethnicity. Understanding your precise skin colour can help you in picking the right shades.
Picking Foundation – While picking foundation, try to match your undertones. This could be a little tricky since your skin colour can be very different from your skin tone. For instance, if you have medium skin but yellowish skin tone, you need to pick a foundation with a hint of yellow in it, to match your skin’s undertone.
TIP: Some brands actually have shades like ‘cool sand’ or ‘warm honey’ indicating the skin tone they are best suited for.
Picking Eye and Lip Shades – If you have a warm skin tone opt for warmer shades like deep reds, champagne, brown, beige and golden. If you have cool skin tone pick shades which are dominantly pink, purple, rose and blue.
Keep in Mind Your Skin Texture As Well – If you have dry skin, opt for mousse or crème based products and if you have oily skin pick powder-based products. If you have sensitive skin look for labels that say ‘non-allergenic’ or ‘for sensitive skin’.
Pick the Right Makeup Brushes – If you have plans of buying powder-based products (since you have oily skin), you ought to have powder brushes, blush brushes and thick haired eyeshadow brushes in order to get a flawlessly natural look.
If you are planning to get crème based products, get the right blending tools and sponges. Without the right applicators, your expensive makeup products will be of no use.
Did this short tutorial help you to choose makeup for your skin tone? If so please share it with others by clicking on the social icons, Tweet this. Is there anything you would like to add or perhaps you completely disagree. Share your thoughts in the comments below.