IMATS London 2015 Guide with Checklist, Map, Floor Plan

IMATSLDN Checklist Small click for full version

IMATS, as if you didn’t know, is the International Make‐Up Artists Trade Show, and in a nutshell it’s the industry’s biggest gathering of make‐up, hair and cosmetics companies, as well as make‐up schools, film companies and more. Many of the companies attending give amazing discounts on the day, and of course there are a whole host of incredible speakers, demonstrations, workshops and discussions to inspire and educate all make‐up fans!

Friday at IMATS is the PRO cardholder day, and is a great opportunity to mingle with other make‐up professionals and see the stands in a less crowded environment. There are some amazing talks and workshops on, designed to inspire and educate make‐up pros, and you’ll have first dibs on the incredible offers, discounts and new products available from the exhibitors at the event.

Saturday at IMATS tends to be the busiest day, as it’s the day when all the press representatives turn up, as well as all those bloggers and style gurus you’ve been dying to meet! It can make things a bit more crowded, and the queues a bit longer, but you’ll be rewarded with a fabulous atmosphere and a high probability of bumping into one or two of your make-up idols.

Sunday at IMATS is a great day to go. The press will have cleared out, the pros will have bought their supplies, so you’ll be free to shop, explore and enjoy with less crowds and stress than the other days. Not only that, but as the event starts to wind down in the afternoon, you could really bag a bargain when you haggle with the stallholders!

If you’re only attending IMATS for the day, it’s a good idea to plan in advance what you’re going to be doing and when, because time really does fly when you’re having such awesome fun. Here’s our guide to what to see and do on Friday, Saturday and Sunday to help you make the most of your visit and maximise your IMATS experience.

IMATS Checklist – Before you go

IMATSLDN Checklist Small click for full version

Getting to IMATS

Don’t forget to plan your travel to IMATS in plenty of time too. The venue is the Olympia National in Hammersmith, W14 8UX, and is well served by public transport. There is parking on site, but by far the easiest and least stressful mode of transport has to be the tube. Here’s how to find the venue from the major London train routes:

London Overground

Kensington (Olympia) is the stop for the Overground network. It’s just one stop away from Shepherd’s Bush on the Central line, or West Brompton on the District line.

Central Line
Change at Shepherd’s Bush for the Overground.

Circle Line
Choose to get off at Hammersmith and then take a 5 minute bus ride or 15 minute walk to the venue, or High Street Kensington for a 4 minute bus ride or a 12 minute walk.

District Line
Change at West Brompton for the Overground. Alternatively, get off at West Kensington and enjoy an 8 minute walk, or High Street Kensington for a slightly longer walk.

Piccadilly Line
Hammersmith is your stop if you don’t mind a 9 minute walk.

Hammersmith & City Line
Get off at Hammersmith and catch a 5 minute bus transfer or go for a 15 minute stroll

IMATS map small click for full size

The ultimate Friday what’s on at IMATS guide

IMATS Friday Guide

Don’t miss a thing at IMATS 2015. Take this handy timetable with you and you’ll be ready for every talk, discussion and workshop for the day.

TimeVenueWhat’s OnWho
12:30pm – 2:30pmClub RoomA masterclass in digital make-up design featuring Rod Maxwell. Booking essential.Rod Maxwell
3:00pm – 7:00pmExhibition HallMake-up artist PRO card event
4:30pm – 6:00pmOpen Forum StageMake-up effects design panelNeill Gorton, Steve Johnson, Mark Coulier

The ultimate Saturday what’s on at IMATS guide

IMATS Saturday Guide Don’t miss a thing at IMATS 2015. Take this handy timetable with you and you’ll be ready for every talk, discussion and workshop for the day.

TimeVenueWhat’s OnWho
10:30am – 12:00pmMain StageBobbi Brown BridalHannah Martin
Open Forum StageApplication using a combination of silicone and foam prostheticsThomas Surprenant
11:00am – 12:00pmApex RoomContouring with colourPenelope Gwen
11:30am – 12:30pmClub RoomBecoming a flesh master – making colour theory simpleRod Maxwell
12:15pm – 1:45pmApex RoomMaster effects designer Neill Gorton creates classic horrorNeill Gorton
12:15pm – 1:15pmMain StageJourney through the decades with Lan Nguyen-GrealisLan Nguyen-Grealis
Open Forum StageTransforming ColourSiân Richards
1:00pm – 2:30pmClub RoomOne bodypainting, three ways: prosthetics, airbrush and spongeGabriela Hajek-Renner
2:00pm – 3:00pmMain StageCreating an artistic make-up for editorials and fashion showsEinat Dan
Open Forum StageCareer retrospective with keynote speaker Jan SewellJan Sewell
2:45pm – 3:45pmApex RoomSetting the tone: Customise and perfect with Temptu Pro airbrush make-upVincent Ford
3:15pm – 3:45pmMain StageBattle of the Brushes: Character / prosthetics awards show
4:00pm – 5:00pmMain Stage‘Guardians of the Galaxy’ panel discussionLizzie Yianni Georgiou & David White

The ultimate Sunday what’s on at IMATS guide

IMATS Sunday Guide

Don’t miss a thing at IMATS 2015. Take this handy timetable with you and you’ll be ready for every talk, discussion and workshop for the day.

TimeVenueWhat’s OnWho
11:00am – 12:00pmApex RoomLee Pycroft: My career commandmentsLee Pycroft
Main StageThe art of male make-up and the context within contemporary societyDavid Horne, Mark Bowles
12:15pm – 1:15pmOpen Forum StageLove of beauty, creation of art by Paddy McGurganPaddy McGurgan
Main StageAirbrush for natural perfectionEmilie Guillermin
Club RoomWorking with wigs in the theatreGillian Blair
12:30pm – 1:00pmMake-Up Artist Magazine Booth #201Exclusive book signing with David Horne and Mark BowlesDavid Horne, Mark Bowles
1:00pm – 2:30pmApex RoomGetting it right: How to develop and execute a strong characterSofia Bue
Main StageThe art of illusion with keynote speaker Andrew GallimoreAndrew Gallimore
2:00pm – 3:00pmClub RoomThe horror of war: Cliff Wallace goes behind the scenes of KajakiCliff Wallace
3:15pm – 3:45pmMain StageBattle of the Brushes, Beauty / fantasy awards show
3:30pm – 4:00pmMake-Up Artist Magazine booth #201Exclusive book signing with keynote speaker Andrew GallimoreAndrew Gallimore
4:00pm – 5:00pmMain StageMaking the most of a creative nichePhyllis Cohen
Open ForumKeynote speaker Steve JohnsonSteve Johnson

Your handy floor plan and exhibitor list

Floor Plan:

[sociallocker id=”11135″]IMATS floorplan 2015 small[/sociallocker]

Exhibitor list:

IMATS floorplan 2015 small

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…and as always don’t forget to share with your friends.

Other posts about IMATS:
Nanshy celebrates IMATS London 2015 with big brush giveaway
5 things not to miss at IMATS London 2015

2 thoughts on “IMATS London 2015 Guide with Checklist, Map, Floor Plan

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  2. […] Nanshy celebrates IMATS London 2015 with big brush giveaway IMATS London 2015 Guide with Checklist, Map, Floor Plan […]

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