IMATS London 2015 Guide with Checklist, Map, Floor Plan

IMATS, as if you didn’t know, is the International Make‐Up Artists Trade Show, and in a nutshell it’s the industry’s biggest gathering of make‐up, hair and cosmetics companies, as well as make‐up schools, film companies and more. Many of the companies attending give amazing discounts on the day, and of course there are a whole host of incredible speakers, demonstrations, workshops and discussions to inspire and educate all make‐up fans!

Friday at IMATS is the PRO cardholder day, and is a great opportunity to mingle with other make‐up professionals and see the stands in a less crowded environment. There are some amazing talks and workshops on, designed to inspire and educate make‐up pros, and you’ll have first dibs on the incredible offers, discounts and new products available from the exhibitors at the event.

Saturday at IMATS tends to be the busiest day, as it’s the day when all the press representatives turn up, as well as all those bloggers and style gurus you’ve been dying to meet! It can make things a bit more crowded, and the queues a bit longer, but you’ll be rewarded with a fabulous atmosphere and a high probability of bumping into one or two of your make-up idols.

Sunday at IMATS is a great day to go. The press will have cleared out, the pros will have bought their supplies, so you’ll be free to shop, explore and enjoy with less crowds and stress than the other days. Not only that, but as the event starts to wind down in the afternoon, you could really bag a bargain when you haggle with the stallholders!

If you’re only attending IMATS for the day, it’s a good idea to plan in advance what you’re going to be doing and when, because time really does fly when you’re having such awesome fun. Here’s our guide to what to see and do on Friday, Saturday and Sunday to help you make the most of your visit and maximise your IMATS experience.

IMATS Checklist – Before you go

Getting to IMATS

Don’t forget to plan your travel to IMATS in plenty of time too. The venue is the Olympia National in Hammersmith, W14 8UX, and is well served by public transport. There is parking on site, but by far the easiest and least stressful mode of transport has to be the tube. Here’s how to find the venue from the major London train routes:

London Overground

Kensington (Olympia) is the stop for the Overground network. It’s just one stop away from Shepherd’s Bush on the Central line, or West Brompton on the District line.

Central Line
Change at Shepherd’s Bush for the Overground.

Circle Line
Choose to get off at Hammersmith and then take a 5 minute bus ride or 15 minute walk to the venue, or High Street Kensington for a 4 minute bus ride or a 12 minute walk.

District Line
Change at West Brompton for the Overground. Alternatively, get off at West Kensington and enjoy an 8 minute walk, or High Street Kensington for a slightly longer walk.

Piccadilly Line
Hammersmith is your stop if you don’t mind a 9 minute walk.

Hammersmith & City Line
Get off at Hammersmith and catch a 5 minute bus transfer or go for a 15 minute stroll

The ultimate Friday what’s on at IMATS guide

Don’t miss a thing at IMATS 2015. Take this handy timetable with you and you’ll be ready for every talk, discussion and workshop for the day.

Time	Venue	What’s On	Who
12:30pm – 2:30pm	Club Room	A masterclass in digital make-up design featuring Rod Maxwell. Booking essential.	Rod Maxwell
3:00pm – 7:00pm	Exhibition Hall	Make-up artist PRO card event
4:30pm – 6:00pm	Open Forum Stage	Make-up effects design panel	Neill Gorton, Steve Johnson, Mark Coulier

The ultimate Saturday what’s on at IMATS guide

Don’t miss a thing at IMATS 2015. Take this handy timetable with you and you’ll be ready for every talk, discussion and workshop for the day.

Time	Venue	What’s On	Who
10:30am – 12:00pm	Main Stage	Bobbi Brown Bridal	Hannah Martin
	Open Forum Stage	Application using a combination of silicone and foam prosthetics	Thomas Surprenant
11:00am – 12:00pm	Apex Room	Contouring with colour	Penelope Gwen
11:30am – 12:30pm	Club Room	Becoming a flesh master – making colour theory simple	Rod Maxwell
12:15pm – 1:45pm	Apex Room	Master effects designer Neill Gorton creates classic horror	Neill Gorton
12:15pm – 1:15pm	Main Stage	Journey through the decades with Lan Nguyen-Grealis	Lan Nguyen-Grealis
	Open Forum Stage	Transforming Colour	Siân Richards
1:00pm – 2:30pm	Club Room	One bodypainting, three ways: prosthetics, airbrush and sponge	Gabriela Hajek-Renner
2:00pm – 3:00pm	Main Stage	Creating an artistic make-up for editorials and fashion shows	Einat Dan
	Open Forum Stage	Career retrospective with keynote speaker Jan Sewell	Jan Sewell
2:45pm – 3:45pm	Apex Room	Setting the tone: Customise and perfect with Temptu Pro airbrush make-up	Vincent Ford
3:15pm – 3:45pm	Main Stage	Battle of the Brushes: Character / prosthetics awards show
4:00pm – 5:00pm	Main Stage	‘Guardians of the Galaxy’ panel discussion	Lizzie Yianni Georgiou & David White

The ultimate Sunday what’s on at IMATS guide

Don’t miss a thing at IMATS 2015. Take this handy timetable with you and you’ll be ready for every talk, discussion and workshop for the day.

Time	Venue	What’s On	Who
11:00am – 12:00pm	Apex Room	Lee Pycroft: My career commandments	Lee Pycroft
	Main Stage	The art of male make-up and the context within contemporary society	David Horne, Mark Bowles
12:15pm – 1:15pm	Open Forum Stage	Love of beauty, creation of art by Paddy McGurgan	Paddy McGurgan
	Main Stage	Airbrush for natural perfection	Emilie Guillermin
	Club Room	Working with wigs in the theatre	Gillian Blair
12:30pm – 1:00pm	Make-Up Artist Magazine Booth #201	Exclusive book signing with David Horne and Mark Bowles	David Horne, Mark Bowles
1:00pm – 2:30pm	Apex Room	Getting it right: How to develop and execute a strong character	Sofia Bue
	Main Stage	The art of illusion with keynote speaker Andrew Gallimore	Andrew Gallimore
2:00pm – 3:00pm	Club Room	The horror of war: Cliff Wallace goes behind the scenes of Kajaki	Cliff Wallace
3:15pm – 3:45pm	Main Stage	Battle of the Brushes, Beauty / fantasy awards show
3:30pm – 4:00pm	Make-Up Artist Magazine booth #201	Exclusive book signing with keynote speaker Andrew Gallimore	Andrew Gallimore
4:00pm – 5:00pm	Main Stage	Making the most of a creative niche	Phyllis Cohen
	Open Forum	Keynote speaker Steve Johnson	Steve Johnson

Your handy floor plan and exhibitor list

Floor Plan:

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Exhibitor list:

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Other posts about IMATS:
Nanshy celebrates IMATS London 2015 with big brush giveaway
5 things not to miss at IMATS London 2015